100
Lighthouse Performance
Reis & Pellicano
Creation · Project
The part that builds.
Branding, sites, e-commerce, and experience. The solid foundation on which growth happens.
Delivery example
Reis & Pellicano · Trilingual website · Lighthouse 100
reispellicano.com
A project has a delivery. A retainer has a rhythm.
Creation is a project: scope, timeline, and a concrete result. Performance is the ongoing work after. One builds the foundation. The other keeps the machine running. They talk to each other. Neither replaces the other.
Martinelli · Website + client & broker portals
grupomartinelli.com.br
What's in the project
Five fronts. One delivery.
Branding
Visual system that translates the business.
It's not just a logo. It's the complete system — palette, typography, tone of voice, applications — built to work at every touchpoint. From business card to website, from Instagram to packaging. Identity the customer recognizes before reading the name.
- Logo, variations and complete brand system
- Brand identity manual with application guidelines
- Stationery, social media kit and usage templates
Case · StintApp
Complete branding for a furnished rooms platform. From brand to product.
Websites
Sites that rank, convert and are easy to manage.
Fast, responsive site with technical SEO handled from day one. Not a customized template — it's a project designed for the business, with a CMS the client can use without depending on a developer. Real performance, not agency promises.
- Information architecture and wireframes before visual design
- Responsive development with intuitive CMS
- Technical SEO, 90+ Performance score and accessibility
Case · Reis & Pellicano
Trilingual EN/PT/FR website with Lighthouse Performance score of 100. Full architecture and build.
E-commerce
Store optimized from product to checkout.
E-commerce isn't just putting products online. It's an organized catalog, a frictionless purchase funnel, payment and logistics integration, and an experience that makes customers come back. We build stores that sell — not pretty storefronts nobody finds.
- Structured catalog with smart filters and search
- Optimized checkout with payment integration
- Inventory management, shipping and post-sale automations
Case · Cerveja Canil
Complete digital platform with e-commerce, CMS and integrated reservation system.
UX & Interface
Experience that guides the customer to conversion.
A beautiful interface nobody understands is waste. We design flows that make sense — where every screen, every button, every interaction exists for a reason. Aesthetics serve function. The result is a product the user navigates without a manual and the business measures without doubt.
- User research and journey mapping
- Interface design with interactive prototypes
- Usability testing and data-driven iteration
Case · Pings
Premium website with complete CMS and Draws system — complex interface, simple experience.
Automation
Workflows that lighten the team and scale the business.
CRM, email triggers, notifications, cross-platform integrations — everything the team does manually and shouldn't. We automate processes so operations run with fewer people and fewer errors. Not trendy AI — it's applied process engineering.
- CRM and automated sales pipelines
- Cross-platform integrations (Make, Zapier, APIs)
- Client portals with access controls and permissions
Case · Martinelli
Institutional website with client and broker portals. Access automation and integrated management.
Numbers that build trust.
179
Products cataloged
Expandefer
3
Languages in a single site
Reis & Pellicano
How the project works
A project has a beginning, middle, and end.
Clear scope, agreed timeline, and measurable delivery. You know what goes in, what comes out, and when it's done. No eternal projects. No surprise invoices.
illustrative example
exemplo ilustrativo
01
Brief & direction
We understand the business, the market and the goal. We define scope, timeline and what success looks like. Nothing starts without clear direction.
02
Exploration
Research, references, wireframes, moodboards. We test paths before committing to one. The client validates before we move forward.
03
Production
Design, code, content — everything happens here. Partial deliveries along the way, no surprises at the end.
04
Delivery
Deploy, CMS training, documentation. The project ships ready to run. 30-day post-delivery support included.
Who it's for. And who it's not.
It makes sense if
- You need a brand, site, or store with senior craft
- You want a solid foundation before scaling Ads and search
- You prefer a project with a defined delivery, not a generic package
It doesn't make sense if
- You just want ads running every month. That's Performance
- You expect a cheap template with a logo in the corner
- You don't have clarity on what the business needs to solve
What clients say
Working with Gustavo and his team has been a very positive experience on many levels. He's given us excellent consulting support, with suggestions and recommendations that keep our websites beautiful, functional, and effective.
Carlota · WinWorld
After launch
Performance
Want the ongoing work after launch? Ads, SEO, GEO, and data with close follow-up.
See Performance →Frequently asked questions
Questions we hear every week.
Simple institutional site: 4-6 weeks. E-commerce: 8-12 weeks. Custom site with integrations: 3-4 months. Depends on scope, but always with a clear deadline in the contract.
Both. If you already have a good brand, we respect and evolve it. If you don't or need a redo, we create from scratch with strategy behind it, not just a nice logo.
WordPress, Webflow, Shopify, custom Next.js. The choice depends on what makes sense for your business, not our preference. Each has its place.
Yes, through the Performance contract or a monthly maintenance contract. A site without maintenance dies in 6-12 months.
Yes, all our sites are built with green Core Web Vitals, schema.org, hreflang when needed, and ready for Google indexing and AI citation. It's baseline, not a differentiator.
We create it, within the project scope. Strategic copywriting, photography direction, image selection. If you need larger production (video, photo shoot), we coordinate with partners.
We work in approval rounds. Nothing moves forward without your sign-off. If something doesn't land, we adjust until it does. The contract includes 2-3 rounds per major delivery, extra revisions if needed.